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The Influence of Mobile Apps on Wine Purchases

Wine Industry Research Report

Quantitative research on the immediate and incremental sales impact of consumer engagement with wine brands and products promoted within smartphone apps.

Published February 2, 2015 by Lotus Growth, a San Francisco-based digital marketing consultancy, and Hello Vino, the leading mobile app among U.S. wine drinkers for recommendations.

The Influence of Mobile Apps on Wine Purchases