Wineries leverage Hello Vino's mobile/digital marketing programs to gain incremental revenue and reach shoppers at the point of purchase.
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Using a combination of location-based services and contextual targeting (e.g. Chardonnay brands & products served to Chardonnay lovers), the app measures exposure, engagement, purchase intent and post-purchase feedback.
By promoting brands and products to Hello Vino's installed user base of 1.1 million consumers, participating suppliers' wines are being tapped/clicked at an average rate of 12% - more than 20x greater than click-through rate benchmarks for other digital/mobile placements such as Google Pay-Per-Click and Facebook Ads (which range from 0.52% - 0.64%).
In addition to the valuable brand exposure and engagement with highly-targeted wine consumers at the point of purchase, this groundbreaking mobile ad platform allows for measurement and reporting of both purchase intent and post-purchase feedback. This level of measurement has never been available through other traditional marketing channels (POS, print, etc.). Further, suppliers are able to reinforce relationships with key accounts by introducing this innovative merchandising tool and educational resource.
Want to learn more about Hello Vino programs?
Request a mobile marketing campaign case study.
Are your wines included in the app? It's free.
Set up a webinar or brief introductory call.
Have a question? We'd love to take you through our case studies.
Contact Rick Breslin at 800-599-8478 ext 704 or firstname.lastname@example.org